Email Campaign
Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:
Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business.
Sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
Adding advertisements to emails sent by other companies to their customers.
Email marketing is one of the most cost-effective marketing tools available. It is also one of the most direct and personal ways to reach and engage customers. When done correctly, email marketing can be an extremely powerful tool to drive sales, build loyalty, and grow your business.
